THE BIRTH OF CLOS DE L’ORATOIRE DES PAPES
In the Rhône Valley, the history of Clos de l’Oratoire des Papes dates back to the 19th century, the year 1880 to be precise, when Edouard Amouroux was bequeathed by marriage a beautiful vine parcel situated within a Clos. The Clos des Oratoriens was born. It was named after the oratory located just beneath the parcel in question. Built in the 18th century, this small chapel was dedicated to Saint-Marc, patron saint of winemakers and protector of the vine against bad weather, and remains a popular destination for annual religious processions this day.
Later, in 1926 his son Léonce Amouroux created the Maison Amouroux and decided to rename his wine ‘Clos de l’Oratoire des Papes’ in memory of the Popes who, in the 14th century, built their summer palace in the hills behind what is now the village of Châteauneuf-du-Pape.
Therefore, the Clos de l’Oratoire des Papes is one of the most iconic brand and label in the whole of the appellation and well known throughout the world.
AN ICONIC BOTTLE LABEL
The birth of Clos de l’Oratoire des Papes, in the Rhône Valley, was followed by the creation of this emblematic bottle label in 1926. Almost a century later it remains completely unchanged and has come to be an icon of the appellation.
This ‘handmade’ label was designed during the Art Deco artistic movement and has become a timeless and classic work of art.
The label features strong symbols such as the vault depicted here to symbolize the papal crown worn by the popes in the 14th century. This emblem is now omnipresent in the Priory vinification premises used for Clos de l’Oratoire des Papes. On the lefthand side of the label is an image of the oratory dedicated to Saint Marc which is still present physically in the vineyards surrounding the Priory. At the top of the label is another historical religious emblem in the form of the medal of Pope Benedictus XIII. And in order to keep the family history alive, the name of the late Léonce Amouroux still appears at the bottom of the label as requested by his family members.
It is now a signature in its own right and well known throughout the world by wine lovers and collectors alike.